Alex Manson-Smith
Hello.
I’m a senior creative at Accenture Song, leading global campaigns for Range Rover, Defender and Discovery.
I develop ideas from first brief through to final execution, shaping the concept, writing the work, and collaborating closely with directors and production to bring it to life.
Strong on ideas, clear on execution, and trusted to deliver work that lands, creatively and commercially.
About me
I’ve spent over ten years working with some of the world’s most recognised brands: Google, PlayStation, The Four Seasons, Asics, L’Oréal, and, most recently, Range Rover, Defender and Discovery.
I’m a highly experienced copywriter, adept at working with senior clients and defining tone of voice for brands across TV, social, OOH, performance marketing and CRM.
I come up with ideas, develop the thinking, write the work, and shape the creative. I also lead and mentor the copywriting team.
Before advertising, I was a journalist and wrote lifestyle features for ELLE, The Guardian, The Times, The Independent, the Evening Standard and The Telegraph.
I’m also the author of You’re So Mummy, a comic memoir published by Penguin/Michael Joseph.
Portfolio
Range Rover Sport
A global campaign spanning film, social, OOH and performance marketing.
Starring Theo James, the work shifts Range Rover Sport into a more dynamic, performance-led space, without losing its sense of refinement.
• 670k views in the first 24 hours.
• Engagement well above benchmark.
• Vehicle sales up 19.7% year-on-year.
I originated the concept, wrote the script, and shaped the work through every stage of production.
Range Rover
All-Electric launch
How do you show that Range Rover Electric has all the capability of its petrol counterpart, and still raise a smile?
You put your protagonist in an evening dress… and wellies.
Range Rover 55-year anniversary
A global campaign for social, print and OOH, shot by Phil Poynter and starring Lizzie Jagger.
Discovery Sport
A six-film global campaign for TV, social, OOH and performance marketing.
I wrote the scripts and worked end-to-end across production, including casting, styling, music and voice direction.
Range Rover Sport SV Carbon
A VFX film highlighting the Range Rover Sport’s unique carbon features.
Google Analytics
A series of films that bring abstract B2B concepts – like site search, landing page optimisation, and checkout abandonment – to life by showing them in real-world settings.
• 2,800% increase in sign-ups.
• Cannes Lions nomination (Branded Content Film).
• SHOTS Award winner.