I’ve spent over ten years working with some of the world’s most recognised brands: Google, PlayStation, The Four Seasons, Asics, L’Oréal, and, most recently, Range Rover, Defender and Discovery.

I’m a highly experienced copywriter, adept at working with senior clients and defining tone of voice for brands across TV, social, OOH, performance marketing and CRM.

I come up with ideas, develop the thinking, write the work, and shape the creative. I also lead and mentor the copywriting team.

Before advertising, I was a journalist and wrote lifestyle features for ELLE, The Guardian, The Times, The Independent, the Evening Standard and The Telegraph.

I’m also the author of You’re So Mummy, a comic memoir published by Penguin/Michael Joseph.